The Payoff from Cheaper Web Tech

Thanks to the dot-com bust and continuous improvement, sites today are paying less for better hardware, software, workers, and services

In 1999, Kamran Pourzanjani helped found comparison-shopping site Pricegrabber.com. Unlike a lot of e-commerce startups back then, Pricegrabber didn't use venture capital and had to struggle to get going. With the dot-com bubble nearing its zenith, Pourzanjani couldn't compete with VC-funded startups and established outfits offering new college grads fat signing bonuses as well as perks like on-site massage. He did manage to get his hires, but it was a long and arduous process.

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