Hot on the Trail of Hip
How to be hip? That's the question many attendees at the World Economic Forum annual meeting in Davos, Switzerland, were asking. Dozens of them -- the vast majority middle-aged men who looked decidedly uncool -- crowded into a discussion on Jan. 22 to learn the secrets of hipness from young, cult-status entrepreneurs such as Google co-founder Sergey Brin and Wenceslao Cesares, chairman of Lemon Bank, Brazil's most fashionable financial institution.
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.