Been Good So Far? Now, Be Better

Keeping the customer satisfied is the key to success. These suggestions will make that task a little easier

By now, better than two weeks after they were made, most entrepreneurs have a pretty good idea how closely they will be sticking to their New Year's Resolutions over the next 12 months. Doing OK so far? No backsliding? If that's the case and you're in the mood for a further dose of stiffened resolve, here are a few additional pledges suggested by the Better Business Bureau. More than burnishing your outfit's good name, the tips that follow should help to attract new customers, retain existing ones, and fatten the bottom line:

To continue reading this article you must be a Bloomberg Professional Service Subscriber.