For Yum!, the Whole World Is Fat City
Chicken is the preferred protein in China, a fact that hasn't been lost on the managers at Yum! Brands (YUM ). Most people know the company by its high-profile fast-food chains -- Pizza Hut, Taco Bell, and KFC (formerly known as Kentucky Fried Chicken). It helps, too, that the image of Colonel Sanders, KFC's founder, seems to play as well in Beijing as in Boston.
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