Shopping for Electronics, Peacefully

Apple, Gateway, and Sony are luring customers with Zen-like stores aimed at providing service and building loyalty to their products

Shopping for consumer electronics may have reached its nadir the day after Thanksgiving, when shoppers at various Wal-Mart (WMT ) stores, in a scene reminiscent of Spain's running of the bulls, rushed the aisles in search of a $29 DVD player. For those willing to walk instead of run -- and who have a little more cash to spend -- a laid-back alternative in electronics retailing exists.

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