A Strategy That Packs a Punch

This entrepreneur found a variety of inexpensive but effective ways to make her martial-arts academy stand out from the pack

When it comes to marketing, Corporate America bandies about big words and backs them up with bigger bucks. Meanwhile, small-business owners implement major marketing efforts on minute budgets. In this occasional look at marketing strategies, Smart Answers columnist Karen E. Klein details a small outfit's marketing strategy and runs those efforts by Chicago marketing executive Meg Goodman.

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