How Big of a Bell-Ringer for Retailers?

While most analysts expect a merry Christmas season, a good argument can be made that it won't be so jolly after all

How Big of a Bell-Ringer for Retailers?
After two dismal Christmas shopping seasons in a row, retailers can expect better holiday sales and profits this season. But results may not be as strong as some of the more bullish forecasts suggest unless the unemployment picture starts to improve (see BW Online, 11/3/03, "Where and Why Retail Is Raking It In").

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