"Designed Specifically for the Small Business"

Mitch Zaretsky, of New York City's HealthPass, explains why his organization has thrived while other rate-bargaining outfits folded

Back in 1998, the Big Apple's then-mayor, Rudy Giuliani, recognized that too many New Yorkers working for the city's small businesses lacked health insurance. To that end, City Hall partnered with the New York Business Group on Health, kicked in $4 million to start things rolling, and founded the HealthPass collective health program, which makes it easier and cheaper for entrepreneurs and small-business owners to obtain coverage for themselves and their workers.

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