"We Shrank to a Small-Business Model"

LegalMatch CEO Dmitry Shubov explains why his legal-services startup survived as better-funded rivals withered and died

When the dot-com bubble burst and Internet dreams were drooping like daisies in winter, LegalMatch CEO Dmitry Shubov saw his Web-based client-attorney matchmaking outfit blossom (see BW Online, 9/24/03, "Online Lawyers: Starting to Click"). Shubov spoke recently with BusinessWeek Online's Ted Popper about his business, the legal profession, and why it was an advantage not having a venture-capitalist aboard, Edited excerpts of their conversation follow:

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