Women-Owned Businesses: In the Pink

Not only are their numbers booming, a new survey finds they are far more productive than their male-run counterparts

In a perfect world, it wouldn't matter if a business owner was male or female. But for now, the differences are both intriguing and surprising, according to the results of a 100-question survey of 1,400 family-business owners conducted by MassMutual Financial Group and Babson College.

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