Why I Have to Write about Apple

Innovation and influence -- rather than paltry market share -- are the true measures of this computer company

I'm often asked: Why do I write columns about Apple Computer products? After all, the Macintosh has considerably less than 5% of the market for personal computers, and among the business computer users who are the core of BusinessWeek's readership, the share is even lower. Add to that the fact that secretive Apple (AAPL ) is a difficult company to deal with -- which would make it doubly easy to ignore its products.

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