Skip to content
Subscriber Only

Sharper Tools forDiscriminatory Pricing

Expert Andrew Odlyzko explains how tech advances are making it much easier to charge one price for you and another for your neighbor

By Jane Black

Why do corporations want your personal data? The simple answer, according to Andrew Odlyzko, the director of the University of Minnesota's Digital Technology Center, is that such information is the key to a holy grail of capitalism: discriminatory pricing.