A Small-Business Envoy to the WTO

James Morrison, president of the Small Business Exporters Assn., explains the brief he'll be taking to the next global parley in Cancun

Small-business owners have long prided themselves on their guts, grit, appetite for innovation, and willingness to take risks, but many of those same entrepreneurs have long felt that their achievements and concerns get scant respect, and less encouragement, from policymakers. Case in point: World Trade Organization ministerial conferences, where the priorities of small and midsize enterprises have seldom seemed more than footnotes on the official agenda. If James Morrison, president of the Small Business Exporters Assn. (SBEA), has any say in the matter, that may be about to change.

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