Cells to Buy

With the pricing environment stabilizing, wireless telecom has joined S&P's top industry rankings. The pick of the crop: Nextel

By Sam Stovall

One signal of the wireless telecom services segment's recent resurgence: The group has joined the -- the list of industries with top Standard & Poor's Relative Strength rankings. Year-to-date through June 13, 2003, the S&P Wireless Telecommunications Services index gained 26.3%, vs. a 12.4% rise for the S&P Super 1500 (the combined S&P 500, S&P MidCap 400, and S&P SmallCap 600 indexes).

Kenneth Leon, the analyst who follows this group for S&P, is neutral on its overall investment outlook, but he believes that in the next 6 to 12 months, growing EBITDA (earnings before interest, taxes, depreciation, and amortization) -- and even some positive as-reported earnings per share -- may support higher valuations, driven by some key factors. (Wireless service providers have typically reported losses on an as-reported basis -- which includes interest, tax, and depreciation and amortization charges -- reflecting the enormous costs to build out service networks and acquire customers at a rapid pace.)

First, the pricing environment is more stable, with major wireless carriers focused on growth that's profitable. This has become evident as key industry members have realized higher average revenue per user and lower monthly customer turnover.

Second, the industry is achieving higher EBITDA margins with improved customer-acquisition strategies and lower bad-debt expense. Finally, Leon notes that many industry players are keeping their capital spending in check by getting higher capacity out of their existing networks with enhanced software and better processes, which has led to significant improvement in free cash flow.


  Recent results still show differences in relative performance. T-Mobile, a unit of Deutsche Telekom (DT ), and Verizon Wireless had the largest net subscriber additions during the first quarter of 2003. Nextel (NXTL ) had record EBITDA margins in the quarter, while AT&T Wireless (AWE ) and Sprint PCS (PCS ) showed improvement, but they still appear to be industry laggards with below-average net subscriber additions and EBITDA margins.

Verizon Wireless holds a competitive advantage over its rivals, according to Leon: Its bundled-service offering includes local-phone, Internet access, long-distance, and wireless services across a large nationwide area. Cingular, a joint venture of BellSouth (BLS ) and SBC Communications (SBC ), is expected to acquire radio-frequency spectrum from Nextwave, a private company, in order to fulfill its goal of a nationwide network.

Late in 2003, an expected FCC decision on local-number portability -- allowing users to keep the same wireless phone number when they switch carriers -- may increase competition, customer churn, and market-share changes. Carriers are trying to view the event as a catalyst to improve, rather than cede, market position.


  Sprint PCS and Verizon Wireless are expected to launch their versions of "push-to-talk", the walkie-talkie type service popularized by Nextel (NXTL ), in late 2003, which may put pressure on Nextel's unique offering (see BW, 6/23/03, "Nextel: Defending a Juicy Niche"). It remains to be seen if the new entrants can catch up to Nextel's technological lead in push-to-talk.

Longer term, S&P is optimistic about the industry managing change more intelligently. The past downturn has allowed wireless-service providers to become more efficient and knowledgeable in their marketing plans, according to Leon. Consolidation has shifted the focus away from the high cost of new-subscriber acquisition to greater concentration on customer retention and revenue enhancement.

Among the wireless stocks Leon follows, his top pick is Nextel, which he rates 5 STARS, or strong buy. He believes it's executing its business model better than its competitors and is attractively valued compared to its peers.

Industry Momentum List Update

For regular readers of the Sector Watch column, here's this week's list of the 11 industries in the S&P Super 1500 with Relative Strength Rankings of "5" (price performances in the past 12 months that were among the top 10% of the industries in the S&P 1500) as of June 13, 2003.

Industry/Sector Company S&P STARS* Rank
Biotechnology/Health Care Amgen (AMGN ) 5 STARS
Casinos & Gaming/Consumer Discretionary Harrah's Entertainment(HET ) 5 STARS
Computer Storage & Peripherals/Info. Tech. Storage Technology (STK ) 4 STARS
Consumer Electronics/Consumer Discretionary Harman International (HAR ) Not Ranked
Distributors/Industrials Genuine Parts (GPC ) 1 STAR
Homebuilding/Consumer Discretionary KB Home (KBH ) 4 STARS
Internet Software & Services/Info. Tech. Yahoo! (YHOO ) 1 STAR
Office Electronics/Info. Tech. Xerox (XRX ) 2 STARS
Reinsurance/Financials Everest Re (RE ) Not Ranked
Water Utilities/Utilities Philadelphia Suburban (PSC ) 4 STARS
Wireless Telecom Svcs./Telecom Svcs. Nextel (NXTL ) 5 STARS

* S&P's stock appreciation ranking system for the coming 6- to 12-month period: 5 STARS (strong buy), 4 STARS (accumulate), 3 STARS (hold), 2 STARS (avoid), 1 STAR (sell).

Stovall is chief investment strategist for Standard & Poor's

    Before it's here, it's on the Bloomberg Terminal.