The Net: Now, Folks Can't Live Without It

Every year, millions more people around the world use the Internet to interact in more ways than ever before, incorporating it into all corners of their lives

When Bethany Tate moved to Seattle over two years ago from Philadelphia, she decided to look for new friends online in chat rooms that focused on heavy metal music and photography. But most friendships she developed there remained virtual, which for her was a downer. "You never get the sense of what people are really like [through chat]," she says. Then last January, she discovered a company called There, which is testing a more expressive variety of Internet communication that until now has showed up mainly in electronic games.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.