Finding Love Online, Version 2.0

The latest generation of matchmaking sites is starting to show some promise in helping 21st century singles hook up

In the winter of 2002 Jonathan Abrams began to hear a lot about online dating from his friends. Everyone was using Web services such as Match.com and Yahoo! personals, or so it seemed. As a single in Silicon Valley where the dating scene rivals that of Antarctica, Abrams had the same problem his friends did with finding suitable dates. But he didn't like the way online dating services worked. He felt they were "...too anonymous and creepy."

To continue reading this article you must be a Bloomberg Professional Service Subscriber.