BMW's Shifting Strategy
Bavarian Motor Works is embarking on the biggest product expansion in its history in a bid to increase sales of its premium autos by 40% -- to 1.4 million cars -- in 2008. In July, BMW's linchpin luxury sedan, the 5 Series, hits the market, showcasing the German carmaker's latest high-tech innovations. A slew of other new models will follow (see BW European Cover Story, 6/09/03, "BMW: The Ultimate Marketing Machine").
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