A Campaign That Works Like Magic

How to make trade-show visitors remember your outfit's name? Effective Education turned to a wizard for help

When it comes to marketing, Corporate America bandies about big words and backs them up with bigger bucks. Meanwhile, small-business owners implement major marketing efforts on minute budgets. In this occasional look at marketing strategies, Smart Answers columnist Karen E. Klein takes a small outfit's marketing strategy and runs it by Chicago marketing executive Meg Goodman for an expert assessment.

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