The "Free" Market for Innovation

How can a consultant win clients? A no-fee taste of what a contract will buy has worked wonders for this outfit

When it comes to marketing, Corporate America bandies about big words and backs them up with bigger bucks. Meanwhile, small-business owners implement major marketing efforts on minute budgets. In this occasional look at marketing strategies, Smart Answers columnist Karen E. Klein takes a small outfit's marketing strategy and runs it by Chicago marketing executive Meg Goodman for an expert assessment.

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