How to Buy a Vineyard

As well as a deep passion for advertising, John Hegarty, Chairman and Worldwide Creative Director of top UK advertising agency Bartle Bogle Hegarty, has a long-held interest in wine. So much so that he recently bought himself a vineyard in Minervois, in the Languedoc region of France.

Buying a vineyard is a complicated and high-risk venture, but John was lucky enough to have someone do the hard work for him. He was introduced to a company called Vignoble Investissement, based in Montpellier, France, who found the site and got the ball rolling. He paid around €1 million for the 26-hectare site, and about the same amount again for renovating the facilities - there's no question that winemaking is an expensive hobby to have. Thankfully, his passion for wine is such that the keyword here is quality rather than quantity and therefore the personal rewards should be high. "There's no point in me making cheap wine because so many other places can do it better and more cheaply than France," he says.

Initial production will therefore be small, but he has high hopes for the quality of his first harvest, later this year. So what advice does he have for the aspiring wine producer? "It's very easy to make good wine, but you have to have the passion, and an understanding of wine - to be a farmer, a chemist, and a marketeer."

Vignoble Investissement Enquiries: +33 467 22 55 52. There is also a website which specializes in wine properties at

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