Disney's Bet on Baby Brainiacs

The Baby Einstein series' owner since late 2001 aims to build a robust, worldwide brand out of the toddler tutorial product line

When I became pregnant with my first child a few years back, it wasn't enough that I had to give up Budweiser and roller-blading through the streets of Manhattan to make sure my baby would be born healthy. Various magazines and mothers also informed me that I could do a lot to improve my baby's intelligence and creative instincts. Exposing a newborn infant to the soft strains of Mozart or the sonnets of Shakespeare would produce a higher form of being than one subjected to, say, Michael Jackson specials or WWE SmackDown!

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