If you're going to turn over a venerable but struggling women's magazine, let's say McCall's, to a feisty celebrity such as Rosie O'Donnell, then you had better be prepared for her to assert herself. Daniel B. Brewster Jr., the 47-year-old head of Gruner + Jahr USA Publishing and something of a control freak himself, was not. In the spring, O'Donnell, 40, announced she was gay, gave up her talk show, and returned to stand-up comedy with a vengeance. Suddenly nobody was sure what the Rosie brand stood for. And then Rosie walked away from Rosie. G+J suspended publication and sued her for $100 million, claiming she had doomed the magazine by changing her image. O'Donnell countersued, asserting that G+J had seized editorial control, forcing her to quit. She wants $125 million.
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