His Doughnut Stores Are His "Children"

That's how Krispy Kreme CEO Scott Livengood thinks about his expanding outfit and the sweet spot it has carved for itself

Krispy Kreme has been the sugar-coated star of the restaurant sector. Its doughnuts sell like, well, hot cakes, and its stock has outperformed nearly every other in the market since the outfit's IPO in April, 2000 (see BW Online, 12/09/02, "The KREMEY Warning for Krispy Kreme").

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