Wharton Aims for a Wider Target

The director and associate director of admissions talk about the B-school's quest to broaden its applicant base and a new focus on ethics

The past year's business scandals have put a spotlight on the importance of ethics and integrity in Corporate America. And business schools are responding, finding new ways to incorporate ethics materials into their curricula (see BW Online, 6/13/02, "Where Can Execs Learn Ethics?" and 9/6/02, "For MBAs, Soul-Searching 101").

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