Table: Going Up against an Icon
Gateway's Ted Waitt is positioning his flat-screened Profile 4 as a low-cost alternative to Apple Computer's popular iMac (below). Gateway wins on price, but comes up short in these areas:
The Profile 4 lacks a rewriteable DVD drive and upgradable graphics. That makes it a tougher sell for Apple's music- and video-loving faithful.
The Gateway is boxier than the Apple, and its screen doesn't swivel as smoothly.
Apple sells to cultlike followers, nourished by magazines, chat groups, and a storied 20-year battle against the PC. Gateway starts out far behind.