Back-to-School Season Gets an "F"

So far, shoppers aren't fueling the second-half rebound that retailers need -- and were counting on

Perhaps you've seen the television commercial for Staples (SPLS ) office-supply stores. A smiling father dances though the aisles, plunking pencils and notebooks in a shopping cart as he gleefully anticipates sending the brats back to school. His kids trail glumly behind him. The commercial's theme music: "It's the Most Wonderful Time of the Year."

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