For GM, a Sales Surge Is in the Cards

GM Mastercard holders can save as much as $7,000 per vehicle. With those incentives set to be reduced, expect a stampede to the showroom

It's no secret that General Motors is spending lots of money on incentives to steal market share and keep its plants running full tilt. The auto maker's much-publicized 0% financing deals powered a 24% sales gain in July in a market that was up a comparatively low 8%. But GM has another trick that has brought in plenty of buyers: Discounts offered through its GM Mastercard.

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