Why P&G's Smile Is So Bright
Darin S. Yates had watched many consumer focus groups at Procter & Gamble (PG ), but he had never witnessed a response like this. Out of a panel of 24 consumers evaluating a new electric toothbrush, 23 raved about the product, begging to take it home. "We were just blown away," the 36-year-old brand manager recalls.
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