Table: Desperate Measures?

Amid lackluster PC sales, incentives are the order of the day

-- Dell is giving away $50,000 a day in a monthlong sweepstakes and throwing in a digital camera with each PC

-- Apple is wooing buyers with a financing plan that includes no payments until November

-- Hewlett-Packard is dangling $400 rebates on Compaq and HP brand PCs

-- Circuit City, Best Buy, and CompUSA offer rebates and savings plans

Data: BusinessWeek

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