Are You Loyal to Your Carmaker?
U.S. car companies are on the defensive again -- losing market share to foreign automakers. But this time, the battle is being waged on U.S. soil, where importers have built -- and plan to build more -- ultramodern plants that employ tens of thousands of Americans (see BW Cover Story, 7/15/02, "Autos: A New Industry").
Of course, Japanese, European, and Korean carmakers can do well only by impressing U.S. consumers -- many of whom have maintained a strong loyalty to U.S. brands since the foreign invasion began 30 or so years ago.
Where do your car-buying loyalties lie? That's the subject of this BusinessWeek Online survey -- which, as usual, isn't scientific, since anyone who wishes to can participate.