Table: Hustling in the Hinterlands
After decades of trying, multinationals have figured out how to make money in rural India. Some popular products:
SAMSUNG AND LG
Refrigerators and 14-inch color TVs.
The $900 Splendour motorbike is a must for every bride's dowry.
4 cents soap, salt, and tea sachets.
$20 wind-up radios.
MAX NEW YORK LIFE
$208 life insurance policies. Premium: $2 per year.