Can Apple Succeed in School?
Apple Computer must retain its 50% share of the education market at all costs -- and Mac aficionados won't blame the company if it significantly lowers the prices it charges schools in order to fend off the Microsoft juggernaut.
That's the verdict from the 650-plus people who responded to our May 8 Reader Survey.
Nearly 76% of those who responded feel that it's extremely important for the future of Apple that it preserve its 50% share of the education market. Some 42% of readers think that Apple will have to lower its prices to the level of Dell and other competitors in order to do so, while some 46% think it should be able to hold its market share while charging at least some premium.
A vast majority, some 87% of those who replied say they wouldn't be upset with Apple for selling Macs to schools for $300 to $600 less than it charges consumers. And 56% feel that students who use a Mac get a higher-quality education than students who use other types of PCs -- while 39% don't see a difference.
Some 36% of those who replied to this unscientific survey use a Mac predominantly, while 18% use a non-Apple PC -- and 45% use both.
Here are the complete details of the survey:
How important is it for Apple to maintain its 50% share of the education market?
|Extremely important||491||75.77 %|
|Moderately important||130||20.06 %|
|Not really important||21||3.24 %|
|No opinion||6||0.93 %|
To maintain its market share in education, does Apple have to match competitors such as Dell on price -- or not?
|Must match competitors on price||273||42.06 %|
|Should be able to charge somewhat more than competitors||300||46.22 %|
|Should be able to charge significantly more than competitors||16||2.47 %|
|Must undercut competitors on price||48||7.40 %|
|No opinion||12||1.85 %|
As an Apple customer, would you be upset to find that Apple is selling Macs to schools -- probably in volume -- for $300 to $600 less than it sells them to the general public?
|No opinion||19||2.93 %|
When it comes to the quality of education a student receives, do you think it matters whether the student learns on a Mac rather than a PC?
|No opinion||32||4.93 %|
What type of PC do you use?
|Non-Apple PC||129||19.85 %|