Sears-Lands' End: The Seams May Show

Can Sears avoid cannibalizing the cataloger's business while not alienating its upscale clientele? This deal may not be a perfect fit

For decades, Sears, Roebuck & Co. has posted strong sales of car batteries, tools, and home appliances. But one product that has confounded management is apparel. Sears CEOs have come and gone, yet it has never been able to develop a clothing line that appeals to consumers the way core brands such as DieHard, Craftsman, and Kenmore do.

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