Table: How Small Banks Are Trouncing Big Ones

EMPHASIZING SUPERIOR SERVICE

Low fees, low minimum balances, higher interest on deposits, extended hours, and free services such as investment advice

TARGETING THE UNDERSERVED

Catering to minority communities, opening branches in areas that megabanks have abandoned

CULTIVATING LOCAL BUSINESS

Customized loan terms and quick decisions on applications, ready access to credit lines, personal attention from bank executives

Data: BusinessWeek

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