Air Jordans Land with a Thud

Nike's 17th version of the historically hot sneakers isn't setting any sales records. Even well-heeled consumers balk at the $200 price tag

Nike's (NKE ) Air Jordans are usually the top-seller in the basketball sneaker market. But the 17th edition of Michael's shoe, released in February at a price of $200 per pair, hasn't met many dealers' expectations. "This shoe has definitely disappointed both retailers and the company," says John Shanley, an analyst with Wells Fargo bank.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.