Table: Press Wars

The publishers that dominate Poland's magazine market

PUBLISHER REVENUE* MARKET (MILLIONS) SHARE

BAUER $140.7 22% AXEL SPRINGER 68.4 10.7 GRUNER + JAHR 61.7 9.6 EDIPRESSE 58.5 9.1 OTHERS 310.8 48.5

* Combined advertising and gross circulation revenue

Data: Expert Monitor, Gruner + Jahr, BusinessWeek

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