Table: The New Investor Class
Portrait of a 100-million-strong power bloc
Most likely to have college, graduate, or professional degree.
MODERATE TO HIGH-INCOME
The vast majority earns more than $50,000 a year; nearly half top $75,000. A majority of those earning $30,000 to $50,000 also invest.
Caucasians are by far the most likely to invest. African Americans and Latinos are less than half as likely to invest as are non-Hispanic whites.
The most likely investors are between the ages of 35 and 49. People under 25 are extremely unlikely to invest, while only about 40% of seniors are in the market.
Some 60% of suburbanites are investors, while just under half of city and rural folk are. Homeowners are far more likely to invest than renters.
When people get married, they think of the future. Couples are much more likely to invest than singles, particularly young singles.
People on the East and West Coasts are most likely to invest. Southerners are the least likely.
Investors tend to read a daily paper, regularly watch the evening news, subscribe to magazines, and use the Internet.
Investors tend to be party loyalists: Republicans and Democrats are more likely to invest than Independents. No ideology prevails. Active traders are strongly Republican.
Union members are more likely than nonunion members to invest. The most prominent investors, however, are professionals and business execs.
NO GENDER GAP
Virtually the same number of men and women are investors. Active traders are mainly men. Women form a majority of stock, bond, mutual-fund, and 401(k) holders.
Data: The Pew Research Center for the People & the Press