No Ad Recession for Hispanic Marketers

Despite the slump in overall ad spending, agencies that target Hispanic consumers are scrambling to keep up with ever-growing campaigns

Bravo Group Chairman Daisy Exposito-Ulla gestures toward her ad agency's nifty new digs -- still unpainted and cluttered with unpacked boxes -- at the edge of New York's trendy East Village. She's taking a break from her struggle to fill dozens of open staff positions, needed to handle an expanding workload. "What's wrong with this picture?" she wonders. "Is this real or a fantasy?"

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