Table: Getting a Broker's Attention

With brokerage firms shifting their focus to wealthier, more lucrative clients, investors with small accounts may get short shrift. Here are steps you can take to keep your broker's interest:

CONSOLIDATE ACCOUNTS

If you have accounts at different brokerages, consolidate them at one. The greater balance will increase your clout and should get you more personalized attention.

REFER FRIENDS AND FAMILY

Brokers pay more attention to small investors who send business their way.

SAY THERE'S MORE TO COME

Brokers also judge clients by their potential. So when you sign up, mention your prospects. Perhaps you have options in a successful company or you stand to inherit substantial sums.

PICK A BROKER WHO CATERS TO SMALLER ACCOUNTS

Interview brokers at several firms. Ask how often you can expect to meet with them in person and talk to them over the phone.

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