Table: Super Bowl Inflation? Not This Time

Demand is so tepid this year that the average cost of a 30-second spot has dropped for the first time, after doubling from 1996-2001

AVERAGE AD RATE PER 30-SECOND SPOT (millions)

1996 COWBOYS VS. STEELERS, NBC $1.1 1997 PACKERS VS. PATRIOTS, FOX 1.2 1998 PACKERS VS. BRONCOS, NBC 1.3 1999 FALCONS VS. BRONCOS, FOX 1.6 2000 RAMS VS. TITANS, ABC 2.1 2001 GIANTS VS. RAVENS, CBS 2.2 2002 TO BE DETERMINED, FOX 2.0

Data: Nielsen Monitor Plus, Carat USA

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