Table: Not Everyone Is Pinching Pennies
Sports Illustrated will entertain 800 key advertisers and marketers during the Olympics for an average stay of four days. Says publisher Fabio Freyre: "Our guests go behind the scenes, get the best seats, and go to the best parties. Yes, swimsuit models have been known to appear at our parties."
EACH GUEST RECEIVES
-- Accommodations at a Marriott hotel
-- Tickets for two events each day
-- A gift duffel bag containing a backpack, ski jacket, fleece pullover, ski turtleneck, scarf, baseball hat, set of Olympic pins, ski helmet, Nike watch, camera, and Power Bars, among other items
-- Entree to Sports Illustrated's hospitality center at the historic Union Pacific Railroad Depot
-- Admission to a big party at "Club Splash"