Table: Not Everyone Is Pinching Pennies

Sports Illustrated will entertain 800 key advertisers and marketers during the Olympics for an average stay of four days. Says publisher Fabio Freyre: "Our guests go behind the scenes, get the best seats, and go to the best parties. Yes, swimsuit models have been known to appear at our parties."


-- Accommodations at a Marriott hotel

-- Tickets for two events each day

-- A gift duffel bag containing a backpack, ski jacket, fleece pullover, ski turtleneck, scarf, baseball hat, set of Olympic pins, ski helmet, Nike watch, camera, and Power Bars, among other items

-- Entree to Sports Illustrated's hospitality center at the historic Union Pacific Railroad Depot

-- Admission to a big party at "Club Splash"

    Before it's here, it's on the Bloomberg Terminal.