Jeff Bezos: Amazon Is "Genuinely Something New"

After his first taste of black ink, the e-tailer's CEO says boosting cash flow is the new goal, along with a renewed emphasis on discounting achieved what many observers thought was a pipe dream for the online retailer: a profit in fourth-quarter 2001. After the Jan. 22 earnings announcement, Amazon Chief Executive Jeffrey P. Bezos spoke with BusinessWeek Senior Correspondent Robert D. Hof about how the company did it. Bezos also outlined his still-ambitious vision for Amazon's future. Edited excerpts from their conversation follow:

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