The Wine MBA's First Vintage

France's Bordeaux Business School is joining with four others to offer a program on the wine biz -- from planting to marketing

Wine-tasting classes for business professionals are a dime a dozen. But getting an MBA in wine? It's happening: On Jan. 14, 11 executives who last September started a 13-month, part-time MBA program on the wine biz embarked on a five-country tour to learn about variations in vineyard management and the habits of wine drinkers. In addition to such tours, guest speakers, and tastings, they're becoming better informed on the economics, finance, international marketing, and other tools necessary to the wine trade.

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