Meet the Avon Ladies-In-Chief

CEO Andrea Jung and President Susan Kropf explain the evolution of their strategy and what they did when times grew tough

While 2001 was a miserable period for retailers, it has turned out to be one of the best yet for Avon Products (AVP ). Not only has the 115-year-old cosmetics and beauty company moved into retail outlets with J.C. Penney (JCP ), it's recruiting more Avon Ladies than ever (see BW Online, 1/22/02, "A Makeover Has Avon Looking Good"). BusinessWeek Associate Editor Diane Brady recently met with Chairman and CEO Andrea Jung and her second-in-command, President Susan Kropf, to discuss their partnership and plans for the company. Edited excerpts from their conversation follow:

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