Can Jobs "Think Outside the Pretty Box"?

Interface guru Jef Raskin, who helped design the first Mac, says Apple has to get beyond its form fetish

Jef Raskin got bitten by the Apple Computer bug in the mid-1970s, back when the two Steves, Wozniak and Jobs, were still working out of a garage. Raskin went to work for the Cupertino (Calif.) startup in 1978, and two years later became the manager of what would become the Macintosh Project. He oversaw the design of a machine that revolutionized the way people interact with digital devices by using a graphical user interface -- a method for controlling the computer that an average person could fathom. This software overlay replaced the traditional method of typing in commands and ushered in the point-and-click approach that persists today.

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