GM's Roadmap for Sexier Cars

Senior execs Robert Lutz and Gary Cowger talk about how they're remaking the auto line to replicate their success in the truck market

If former Chrysler design honcho Robert A. Lutz doesn't make changes at his new employer, General Motors (GM ), then his September hiring will have been a huge waste of money. So said Lutz when he was hired back in August as vice-chairman for product development and chairman of GM North America. Now, he and his right-hand man, GM North America President Gary L. Cowger, are gearing up to change how GM develops new cars and trucks for the auto maker's all-important North American market.

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