GM's Roadmap for Sexier Cars
If former Chrysler design honcho Robert A. Lutz doesn't make changes at his new employer, General Motors (GM ), then his September hiring will have been a huge waste of money. So said Lutz when he was hired back in August as vice-chairman for product development and chairman of GM North America. Now, he and his right-hand man, GM North America President Gary L. Cowger, are gearing up to change how GM develops new cars and trucks for the auto maker's all-important North American market.
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