Table: Linux Lovefest
IBM is spending $1 billion to help increase corporate use of the fast-growing open-source operating system. Here's where the money is going:
2,000 programmers--the most of any computer company--are developing Linux versions of IBM (IBM ) software, including its WebSphere application server. IBM also has 10 centers around the world to help other software makers rework applications for Linux.
From tiny Intel-based servers to huge mainframes, IBM has tweaked all the models in its four server families to run Linux. It's paying off: Bernstein & Co. estimates that IBM will sell $350 million worth of Linux computers this year, $500 million worth in 2002.
Big Blue is spending at least $100 million this year to develop training, consulting, and support services for Linux systems. Corporate customers get help on everything from designing Linux systems to online tutorials.
SALES AND MARKETING
More than 7,000 of IBM's 30,000-member global salesforce are pitching Linux to customers. And this quarter, one-third of IBM's TV ads are about Linux. The goal: Establish IBM as the leading Linux company.
Most software research at IBM now revolves around Linux. There are dozens of projects, including software tools to make it easier to write Linux applications. Most of the projects are two to three years from showing up in commercial products.