Why Are Diamonds Forever?

Because De Beers spends $200 million a year telling us, says author Matthew Hart, who has closely studied this most coveted of stones

No other gemstone has the mystique of the diamond, considered an alluring object for 3,000 years. In Diamond: A Journey to the Heart of an Obsession, Matthew Hart weaves such disparate subjects as geology, marketing, exploration and mining, and history into a page-turner that captures both the greed and glamour surrounding these precious stones.

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