Table: Game Consoles Go Head-to-Head

MICROSOFT NINTENDO SONY XBOX GAMECUBE PLAYSTATION 2

U.S. RELEASE DATE Nov. 15 Nov. 18 Oct. 25, 2000

PRICE $299 $199 $299

NUMBER OF GAMES 15-20 7-8 144 AVAILABLE IN U.S.

TARGET AGE GROUP 16-26 12-17 13-34

MARKETING BUDGET $500* $450** $250 *** (Millions)

* For Xbox, first 18 months, worldwide; ** for Nintendo GameCube, 12 months ending March 31, 2002; *** for Sony, 12 months ending March 31, 2002

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