Dot-Commers Who Won't Say Die

Untold thousands are sticking with their choice to try to build something new and valuable. Here are some of them -- and their reasons for hope

Sonja (not her real name) is a member of an endangered species. She's a dot-commer -- more specifically, a producer at an online news operation (no, not this one). As you may have heard, content Web sites -- actually, most consumer sites -- aren't a growth industry these days. In fact, Sonja's employer has laid off more than 40% of her colleagues so far this year.

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